February 20, 2023

4 benefits of omnichannel fulfillment

Over recent years, the retail industry has had to adapt and evolve its processes to stay in line with consumer demands. For instance, while lockdowns were imminent, online purchasing was the only option for shoppers. And with the help of omnichannel fulfillment services, e-commerce stores have continued this success. This is due to the many benefits of omnichannel fulfillment, such as convenience and ease of the user journey.

In today’s article, we will outline the key reasons why retail businesses can benefit from omnichannel fulfillment.

What is omnichannel fulfillment?

Omnichannel fulfillment allows businesses to sell their products on multiple channels but using the same distribution center. An example of this strategy would be an independent jeweler selling on their own e-commerce site, as well as Etsy and Amazon. No matter the placement marketplace, the order will be fulfilled within the exact location as all other channels.

How can omnichannel fulfillment benefit a business?

Progressive technology

At CIRRO Fulfillment, we can funnel all orders into an advanced management system, that’s both easy and straightforward. This minimizes fault and errors. But it also allows for a smooth-running process from order placement to picking to delivery.

Brand awareness

By stocking your products on several channels through an omnichannel fulfillment strategy, you become accessible to a larger audience. This in turn, can boost brand awareness. Can omnichannel fulfillment increase a brand’s reputation? The more channels your business appears on, the more opportunity for conversions. In addition, the more likely customers will remember and gravitate towards yours.

Faultless integration

From product upload, to omnichannel order fulfillment, we can communicate across all channels through professional and state-of-the-art APIs that are integrated effortlessly.  All the orders are sync’ed through into Warehouse Management System (WMS). This ensures all systems are kept informed. Additionally, it allows for the automation of order processing, delivering and ensures inventory accuracy.

Stay current

Lastly, it allows your business to stay current and on top of industry standards. If competitors are stocking or listing on several channels at once, they have a greater chance of gaining a sale. In comparison to a business that is only found on one channel. Therefore, through omnichannel fulfillment, you can begin to dominate your sector by placing products on all major systems such as eBay and Shopify and more.

Omni-Channel Fulfilment Services from CIRRO

Is your business ready to take advantage of the omnichannel fulfillment benefits?

CIRRO Fulfillment is a global fulfillment company focusing on omnichannel fulfillment services for various product categories: fashion, furniture, electronics, and more. Our global fulfillment centers reach an area of 1,200,000 m² across more than 30 countries, including two intelligent fulfillment centers in the UK and the US that use AMRs (Autonomous Mobile Robots). Trusted by numerous clients, CIRRO Fulfillment ships 400,000 orders daily, providing unrivaled cross-border e-commerce fulfillment solutions to accommodate the future expansion of your global e-commerce business.

Get in touch with our team today. We will be more than happy to assist you with any queries.