Social commerce is transforming online shopping, driving USD 90.59 billion in the U.S. in 2024. TikTok, once just a platform for short videos, has evolved into a powerful e-commerce engine, connecting brands with a global audience. As TikTok’s influence in social commerce skyrockets, savvy businesses are tapping into its potential. Are you ready to ride this wave? Discover new trends and how to accelerate your business in this dynamic e-commerce frontier.
The new frontier of e-commerce
TikTok is driving social commerce, especially in Southeast Asia, with Thailand, Malaysia, Indonesia, Vietnam, and the Philippines leading the way. Now, TikTok Shop is making waves in the U.S. and the UK markets, generating 45 million and 42.39 million sales, respectively. In 2024, the U.S. is expected to have 35.8 million TikTok shoppers.
TikTok shoppers fancy off-price, fast fashion and beauty brands
Lower-priced items sell more quickly on TikTok Shop, according to research by Earnest Analytics. TikTok shoppers spend more on Beauty and Personal Care, Womenswear, Underwear, and Food and Beverage.
TikTok Shop has a higher retention rate
According to Earnest Analytics, 81.3% of TikTok Shop sales in February came from repeat customers, up from 64% in November 2023. This high retention rate highlights TikTok Shop’s effectiveness in creating a satisfying shopping experience that keeps customers coming back for more.
U.S. users are on TikTok more than YouTube
From 2021 to 2024, U.S. users’ daily time spent on TikTok increased from 45.3 minutes to 58.4 minutes. In the UK, the average user spends 41 minutes on the app. As users spend more time on TikTok, businesses have greater opportunities to reach and convert them into buyers.
The secret to scaling: leveraging 3PL for TikTok success
Managing your TikTok business can be challenging, especially when a viral TikTok campaign sends demand skyrocketing overnight. This is where CIRRO Fulfillment steps in. Here are some reasons why you should need a fulfillment service provider with a strong infrastructure.
Seamless integration with TikTok Shop
Our TikTok fulfillment services seamlessly integrate with TikTok Shop, automating the entire order processing workflow from placement to delivery. This reduces manual intervention and minimizes errors. We manage your stock, storage, picking, packing, and delivery, allowing you to streamline operations and focus on growing your TikTok business.
Additionally, our integration enables real-time synchronization of inventory levels between your TikTok Shop and our Warehouse Management System. This ensures accurate stock information, helping you avoid overselling and backorders. Our dedicated Customer Support Team is always on hand to assist with your daily operations.
Robust regional network with global reach
CIRRO Fulfillment has built a robust infrastructure to efficiently handle warehousing and distribution. With 950,000㎡ of fulfillment space in North America and 580,000㎡ in Europe, our network spans over 80 fulfillment centers worldwide, totaling 1,600,000㎡.
Using fulfillment centers as strategic points and delivery routes as connecting lines, we have established regional distribution and short-chain delivery across the United States. Mirroring Amazon FBA’s regional strategy, we have created six regional fulfillment clusters nationwide. This approach reduces costs and accelerates delivery times; most of the orders can achieve same-day, next-day, and two-day delivery.
Customized and cost-effective solution
Every TikTok business is unique, and our solutions are tailored to your needs.
We offer a wide range of standard, customized, and specialized warehousing solutions, along with industry-specific strategies and comprehensive management services. Our end-to-end services can create an integrated inventory management and logistics network for our clients. With our approach, businesses can achieve platform diversity, shared inventory, seamless channel integration, and synchronized information flow.
