Social commerce is rewriting the rules of e-commerce, with revenue projected to reach $1.085 trillion by 2028. Platforms like Facebook, Instagram and TikTok have evolved from content-sharing hubs into bustling marketplaces, driving a new wave of consumer engagement. It’s predicted that by 2025, social commerce sales will account for 17% of global e-commerce sales. In this blog post, let's discover what social commerce trends you can't miss in 2025 and reveal the secret weapons to win your customers’ hearts.
Social commerce trends you can't miss 2025
Increase in social buyers across Europe and North America
The popularity of social commerce is skyrocketing across Europe and North America. Europe’s social commerce market is expected to grow annually by 25.9% between 2024 and 2030, while North America's compound annual growth rate is 29.3% during the same period.
Mexico leads the charge, with 79% of buyers shopping via social platforms, followed by the Netherlands (58%), Poland (58%), the United Kingdom (58%), and the United States (57%).Europe and North America show similar purchasing behaviors in social commerce, as both regions have Facebook, Instagram, TikTok, and YouTube as their leading social commerce platforms.
Social proof drives sales: Content is the king
User-generated content (UGC), Key Opinion Consumers (KOC), and influencer endorsements are key drivers of purchasing decisions in social commerce. Each platform’s unique characteristics often shape its dominant product categories. For instance, on TikTok in the U.S., Health and beauty care products lead the way at 85%, followed by food (11%) and household items (4%). Content creators and influencers excel at promoting products, with categories like merchandise(17.1%), digital products(12.8%), beauty and skincare(11.2%), fashion(8.7%), and home décor(6.9%). Leveraging an influencer strategy tailored to these categories can significantly amplify results on social commerce platforms.

Platform-specific ecosystems: The all-in-one shopping experience
Social commerce platforms are creating integrated ecosystems that make shopping more seamless and intuitive than ever. Social platforms now feature in-app purchases, native checkouts, and integrated payment systems, allowing users to enjoy their entire shopping journey without leaving the platform. From product discovery and personalized recommendations to a streamlined checkout process, these features provide a frictionless experience that keeps consumers engaged and drives higher conversion rates.
Cross-border expansion: Tapping into global markets
With platforms offering tools for localized content, currency conversion, and international shipping, cross-border selling has never been simpler. In regions like Europe and North America, where social commerce is thriving, businesses leverage this trend to access new audiences and scale globally. For brands, embracing cross-border expansion through social commerce strengthens their presence in emerging and established markets.
Why omnichannel fulfillment is your top secret weapon in 2025
Picture this: you are selling across multiple social commerce platforms like TikTok, YouTube, Instagram, and Facebook, alongside major marketplaces. Managing orders, inventory, and deliveries from various channels can be a nightmare. That’s where omnichannel fulfillment becomes your secret weapon, ensuring seamless operations, unified inventory management, and the ability to meet your customers’ growing expectations across all touchpoints.
Seamless fulfillment process
Omnichannel fulfillment allows you to integrate orders from every platform into a centralized system, streamlining the entire process from purchase to delivery. No matter where your customers shop, they enjoy a consistent and reliable experience.
Localized fulfillment
A localized fulfillment network is a must for tapping into the booming cross-border market. Positioning inventory closer to key markets, you can reduce shipping times and costs while offering localized shipping options.
Speed & convenience
Today’s consumers expect next-day delivery, hassle-free returns, and real-time visibility. Omnichannel fulfillment makes it easy to provide these conveniences.
CIRRO Fulfillment: Your reliable experts in omnichannel fulfillment

Global network, strategic locations
Fulfillment centers are strategic points, and delivery routes are connecting lines. With over 80 fulfillment centers worldwide and 2 million square meters of space, CIRRO Fulfillment efficiently supports businesses across Europe, North America, and beyond. Our regional fulfillment clusters in the US mirror FBA's regional network, ensuring cost-effective, fast delivery. Most orders arrive within same-day, next-day, or two-day timeframes.
Advanced technology, seamless integration
Our in-house fulfillment software seamlessly integrates with social commerce platforms and marketplaces, offering real-time inventory updates to prevent overselling and ensure accuracy. The integration enables real-time synchronization of inventory levels between social commerce platforms and our Warehouse Management System. Plus, our Customer Support Team is always ready to assist.
Customizable solutions, best fit your e-commerce brands
We understand every business is unique. Our approach begins with thoroughly assessing your requirements, including order volume, product type, shipping preferences, and growth projections. From custom packaging that reflects your brand identity to specialized order processing systems and optimized warehouse layouts, our tailored solutions ensure your operations are scalable and perfectly aligned with your business goals.
To learn more about social commerce and how CIRRO can help with your Omnichannel strategy for 2025, contact us today!