
What is fulfillment in
e-commerce: navigating the backbone of online shopping
In the world of e-commerce, the term “fulfillment” goes far beyond its dictionary definition. It’s the engine that powers the seamless transition from virtual shopping carts to real-world deliveries. Fulfillment in e-commerce encompasses a series of carefully orchestrated steps that ensure products are accurately picked, securely packaged, efficiently dispatched, and ultimately delivered to customers’ doorsteps. […]